Opportunities for Blockchain Loyalty

Overview: Collinson believes that blockchain technology does have a key role to play in loyalty management as opposed to creating entirely new loyalty programmes. Permissioned blockchain platforms can ease some of the most onerous and costly functions of a typical loyalty programme: the merchant and partnership networks and exchange of private data by use of smart contracts. As enticing as cryptocurrencies may sound, it is in the behind-the-scenes application where blockchain truly shines for loyalty